If you’ve seen the entire Milani Cosmetics Displays at your local drug stores on sale it’s because they’re getting ready for something absolutely amazing. Milani hasn’t released any new eyeshadows since 2012 and so it was definitely time to shake things up a bit. I spotted the Milani Cosmetics Bella Gel Powder Eyeshadows at my local Walgreens. These are popping up in other stores but the thing is that each store has a different display. My display in Walgreens had 18 different shades while some displays in CVS only have about eight. I reached out to Milani to find out if these were limited edition due to the displays and guess what everyone THEY’RE PERMANENT. Yes, they’re permanent and there are 30 shades!!
So what’s a Gel Powder Eyeshadow? To be honest, I’m not exactly sure. The display described it as “Pure Color. One Stroke Application. Power Wear. To me it’s sort of like a pillowy soft eyeshadow. Honestly I just knew that if I dropped one it would shatter everywhere. I did feel a sort of bounce when I was doing swatches, but it’s definitely NOT A GEL or a CREAM TO POWDER product. There are three different categories to these shadows. Shimmers, Satin and Metallics.
The Milani Cosmetics Bella Gel Powder Eyeshadows retailed for $3.99 at Walgreens and I have eighteen of them swatched below for you. Please note that I have not tested there wearability because I wanted to get these swatches out to you ASAP. For now, I am also excluding color descriptions. I will be updating descriptions and wearabilty in this post as I wear use the shades more.
I’ve decided to break this down into the different categories starting with the Metallics!
Metallics
Satin Mattes
Shimmer
Whew! Now I know that was a lot. I would’ve split it into pages per categories but I despise clicking the next page to see more and I know most of you do too. Soooo… please keep checking back because as I said there are 30 colors and that means I have *does math in my head.. screw that counts on my fingers* 12 more to find and show you guys. Stay tuned!!
Those look gorgeous!
I’m loving these shades, and totally appreciated you tweeting about this great find. I’m still stumped at the “gel powder” and simultaneously praying it’s not that bouncy mess Maybelline makes. That’s the worse formula I’ve encountered in a minute for blush. Now on to these: I wish the mattes didn’t have the satin finish 🙁 but hopefully as you give us wearability reports they are buildable, and have little shimmer. Going to hunt these down this weekend!!
Love these! Milani is one of my favorite drugstore brands, their shadows are awesome.
I’ve been looking for these, and they are nowhere to be find in my neck o’ the woods. But Milani shadows are on sale at CVS so hopefully, that’s a good sign. The shades are very pretty. I’m assuming the gel powder is similar to Almay Softies and Maybelline Dream Bounce??
I wonder if these are like those gel-liquid-powder eyeshadows like MAC Extra Dimensional and the Estee Lauder incarnations. Hopefully I can find these around me!
I audibly gasped at Navy and Emerald! I ‘ve been looking for these- no such luck! Hopefully soon.
I need these! Gorgeous!
How odd that each store has a different display! I found mine at CVS with a display of 12.
Oh my goodnesssss I need every single one!
Wow these are gorgeous. What an interesting texture.
Curious about that texture, and how they came up with the name!
I definitely need a few of these! The colors look fabulous!
These do look interesting! I wonder how the formula applies and wears. Can’t wait to see more looks with them – I do really like Milani!
OOOO These look super pretty!
I can’t wait to try these – at least one of them. Love Milani
These are very pretty!
Whoa, these are amazing! I kept trying to figure out which was my favorite but I lost track as I was scrolling. Beautiful pigmentation!
They are so pretty I recently spotted them at Walgreens