So last week I shared with you swatches and thoughts on the Pur Cosmetics Cameo Contour Dual-ended Contour sticks and this week I’m bringing you even more Pur Cosmetics goodness in the form of their new Hydrafluid Water Serum Foundation. Hydration is one of the top beauty trends for Spring 2016, think soft dewy skin that is usually a must on the fashion runways.
The thing that makes this foundation different from other water based foundations on the market is the fact that delivers Swiss Alps-sourced glacier water (fancy huh?) deep into the skin for optimal hydration. The Hydrafluid Water Serum foundation delivers offers lightweight medium coverage that when applied creates breathable luminous-looking skin.
The Hydrafluid Water Serum foundation comes in five shades Light, Medium Dark, and Deep. I tried out the deep but felt it was just a tad too dark. I may have better luck mixing both the tan and dark together to create a custom color. The best way to apply this foundation is by applying a couple of drops to the Pur Cosmetics Liquid Chisel Brush or one that is similar in a circular motion to help create a dewy, breathable, luminous-looking effect on your skin.
Here are swatches of all five of the shades. Again Dark is probably the one closest to my complexion. The Pur Cosmetics Hydrafluid Water Serum Foundations reatil for $39 each and launch February 7th in Kohls and ULTA stores nationwide, but are currently available on the Pur Cosmetics website right now.